The EMP Museum is a leading-edge, nonprofit museum, dedicated to the ideas and risk-taking that fuel popular culture. Since opening in 2000, the museum has welcomed more than 5 million visitors. With its roots in rock 'n' roll, EMP serves as a gateway museum, reaching multigenerational audiences through its extensive collections, interactive exhibitions, and hands-on educational programs. At EMP, artists, audiences, and ideas converge, bringing understanding, interpretation, and scholarship to the popular culture of our time.